ROLE OVERVIEW: As Head of External Communications, you will own the external perception and reputation of LKQ across Europe, positively positioning the brand and managing relationships with European media partners and external stakeholders. With an overarching goal of building a strong reputation for business, the Head of External Communications will co-ordinate European projects across regions and markets, establishing a strategy that supports the LKQ Europe group of businesses.
KEY RESPONSIBILITIES:
- Developing the external communications strategy and ensuring its application throughout the year in close collaboration with all stakeholders
- Defining and managing all external communications projects on a national and international level to build and manage the LKQ brand and to position the company and the key messages in opinion leading media, industry events etc
- Creating press releases, statements, Q&A, preparation of crisis communication, press kits, photo database and video content, customer success and newsroom stories, presentations, newsletters, speeches and hosting media round tables
- Implementing creative ideas to illustrate communication content
- Ensuring all stakeholders act in compliance with group media relations policy
- Producing business-relevant content in cooperation with key stakeholders in the organization and create appealing presentation formats
- Ensuring external communications messages correspond to internal communications messages
- Adapting content to specific target audiences, including senior management, direct customers and indirect customers, such as brand owners and retailers
- Generating ideas for catchy content illustration
KEY AND DESIRED SKILLS:
- University degree with a specialization in communications, public relations, marketing, journalism and/or business
- Experience in managing and coordinating projects together with an international communications team, especially external communications, media relations or experience as a spokesperson for an international industry body or an international organization
- A good sense of the appropriate tone of voice and the use of visuals, videos and graphics
- Investor relations experience desired
- Ability to manage diverse internal and external stakeholders by setting the right priorities and ensuring the smooth flow of communication
- Highly self-motivated with the drive to generate and implement new ideas and follow up results
- Ability to manage complexity
- Conceptual and analytical skills, strategic thinking and strong business acumen
KEY STAKEHOLDERS:
- Senior management
- Suppliers
- Media
- Opinion leaders
- External associations and key industry bodies
KEY DETAILS
Permanent/Interim: Permanent
Location: Zug, Switzerland
Reporting to: Director of Communications LKQ Europe