Bayer is a global enterprise with core competencies in the Life Science fields of health care and agriculture. Its products and services are designed to benefit people and improve their quality of life. At Bayer you have the opportunity to be part of a culture where we value the passion of our employees to innovate and give them the power to change
Senior Brand Manager - Bepanthen
Responsible to define and achieve the strategic objectives in the local market and manage the set of activities/brand plan aimed to develop the brands/franchises in the market by adapting the global brand strategy to the local aims (pricing & promo, NPD launches, brand activation plan, etc.). Accountable for the brand's/franchises' complete P&L.
Your Tasks & Responsibilites
o Prepare & execute the strategic launch of the Bepanthen Medicated Skin Care range
o Co-develop the Bepanthen brand 5-year strategic plan by defining the strategic imperatives and identifying the appropriate commercial activities and product innovation plan to deliver against them
o Manage & coordinate with other functions the definition and implementation of all the annual activities related to the brands/franchises: pricing, promotion, new launches, etc. as well as monitor results on the market, propose proactively corrective actions and lead their timely implementation in order to meet market shares and financial targets as well as the qualitative marketing goals
o Responsible for the packaging design change and communication of the brand (on-pack, on/offline, in-store, etc.) to be in line with brand positioning and objectives, and validated from local LMR departments (Legal/Medical/Regulatory)
o Lead global initiatives in Switzerland as a lead market (if applicable) via direct relationship with Global Marketing (GCBU) and active member of Global Brand teams (Brand Acceleration Tribe, Brand community)
Who You Are
o Master's degree in marketing: Business school, Engineering school or Pharmacist
o Minimum of 3-5 years experienced in Marketing or Sales
o Experience in OTC and cosmetics industry are preferred titles, as well as experience in Digital Marketing or e-Commerce
o Strategic mindset, results-oriented and with entrepreneurial spirit
o Self-driven leader with the ability to manage multiple assignments and drive projects
o Convincing, persistent and capable to challenge the status quo
o Good communication and interpersonal skills, team and networking mindset, as well as solid analytical skills
o Fluency in German and English, both spoken and written. French would be a plus
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Location:
Division:
Consumer Health
Reference Code:
380949