Interim Digital Marketing Manager (f/m/d) – 9 months| 80-100% | Hybrid working model | Zurich, Switzerland

Company Description

Welcome to SMG Swiss Marketplace Group!

SMG Swiss Marketplace Group AG simplifies lives with innovative digital solutions, transforming industries since its formation in 2021 through the merger of Scout24 Switzerland and TX Markets. Operating across real estate, automotive, general marketplaces and finance & insurance, SMG thrives on its core values: Better Together, Aim High, and Act Responsibly.

Meet the team! 

At SMG, our strength lies in our people. Meet some of the team members who you could work with:

• Christian Apenzeller - Senior Digital Marketing Manager - LinkedIn
  

Job Description

Your Mission 

As an Interim Digital Marketing Manager in Real Estate, B2C Marketing, you will play a crucial role in maintaining momentum across key projects and digital marketing campaigns, ensuring continuity and high-quality execution for brands such as ImmoScout24, Homegate & Flatfox.

This role allows you to work on Switzerland’s most known Real Estate Platforms while contributing to our overarching goals and mission. Join our dynamic team, located in six countries (Switzerland, Serbia, Vietnam, France, Germany, and India), where creativity thrives. Together, we tackle challenges, celebrate successes, and keep learning and growing.

Specifically, you will work on:

• Channel Planning & Execution: Support the implementation of digital marketing activities across the most relevant channels for our products.
• Ad Operations: Coordinate with stakeholders to gather copy, videos and images for digital campaigns.
• Tracking & Reporting: Ensure analytics and tracking are set up correctly, monitor campaign performance, and prepare reports.
• Campaign Experiments: Assist in designing, running, and analysing marketing experiments with our internal experts.
• Analytics & Insights: Use available tools (Google Analytics, Data Studio, Tableau etc.) to evaluate performance and provide actionable recommendations.
• ATL Campaign Support: Support the planning and execution of cross-channel ATL campaigns, from creative iterations with agencies through to media planning and rollout.
• Cross-Team Collaboration: Work closely with marketing, product, and design teams to keep messaging and branding consistent across all channels.

Your responsibilities will evolve as we grow.

Qualifications

What will you bring to the ride?

1. A Bachelor’s degree in Marketing, Business, or a related field
2. 5+ years of experience in digital marketing
3. Familiarity with the real estate industry is a plus
4. Strong proficiency in project management
5. Distinct analytical skills – experience with tools like Google Analytics, Looker Studio (Google Data Studio), or Tableau is a strong advantage

What additional qualities make you a great fit for this role?

1. You value data and analysis to support objective decisions.
2. You plan and prioritise effectively across diverse stakeholders.
3. You communicate clearly with customers and cross-functional teams.
4. You’re a reliable team player.
5. You bring creativity and a hands-on problem-solving mindset.
6. You focus on impact and maximising ROI.
7. You’re fluent in German and English; French is a plus.

We value the skills you bring and your ability to learn quickly, so don’t worry if your career path has been unique.

Additional Information

What do we offer? 

• 6 weeks of holidays (with the possibility to buy up to 10 additional days)
• 40-hour week
• 18 weeks of maternity leave and 6 weeks of paternity leave. Also applies in cases of adoption.
• Flexible working arrangements (we strongly value work-life balance) 
• Access to mental health, well-being, and counselling platforms
• Swiss transport system half-fare card and travel first class by train between SMG sites in Switzerland

Recruitment Process 

We believe hiring is a two-way street, where both parties get to know each other. Here's what you can expect:

1. Initial Screening Call
2. Meeting the Hiring Manager/Technical Assessment
3. Team Fit Meeting

At SMG, we value unique perspectives and believe in the potential of every individual. We welcome applicants from all backgrounds and encourage you to apply, even if you don’t meet every requirement. Together, we grow skills, embrace differences, and make an impact.

Apply now
To take this opportunity, send us your detailed CV and feel free to add any supporting documents we need to look at in order to understand that you are the perfect fit.

#LI-Hybrid

About Us

SMG Swiss Marketplace Group AG. is a pioneering network of online marketplaces and cutting-edge European digital company that simplifies people’s lives with innovative products.

SMG Swiss Marketplace Group AG. provides customers the best tools to meet their life decision needs. The portfolio includes Real Estate (ImmoScout24, Homegate, Flatfox, alle-immobilien.ch, Immostreet.ch, home.ch, Publimmo, Acheter-Louer.ch, CASASOFT, IAZI), Automotive (AutoScout24, MotoScout24), General Marketplaces (anibis.ch, tutti.ch, Ricardo) and Finance & Insurance (FinanceScout24, moneyland.ch).
The company was founded in November 2021 by TX Group AG, Ringier AG, La Mobilière and General Atlantic.

Disclaimer

SMG Swiss Marketplace Group AG primarily engages directly with candidates. We do not accept unsolicited resumes or candidate profiles from recruitment agencies unless we have specifically requested their assistance for particular roles. Any submissions made without a prior request from our Talent Acquisition team will not be acknowledged or considered. We appreciate the understanding and cooperation of recruitment agencies in respecting this policy.