Communication & Brand Experience Manager

Introduction de la société

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Founded in Lancaster, Pennsylvania, in 1892, Hamilton creates watches with a unique balance of authenticity and innovation. Its timepieces synchronized the first railroads and kept time for aviation pioneers and U.S. soldiers. A favorite of filmmakers for decades, Hamilton watches have appeared in more than 500 movies, with custom pieces playing a pivotal role in several Hollywood blockbusters. With a continued commitment to craftsmanship and accuracy, Hamilton launched the world's first electric watch in 1957 and the first LED digital watch in 1970. A member of the Swatch Group, the global leader in watch manufacturing and distribution, Hamilton's current collections combine its American spirit with true Swiss precision.

• At Hamilton, we value authenticity and innovation not only in our watches but also in our people. We bring our dedication to excellence and our spirit for adventure to every project.
• Made up of individuals from around the world, our team values people who bring up bold ideas and make them happen. We believe the sky isn't the limit, but merely the beginning.
• Designed for adventurers, pioneers, creators and everyday heroes, our watches do much more than tell time, they tell a story. Join our team and start your Hamilton story!

Description du poste

We are seeking a talented and dynamic Communication & Brand Experience Manager to take ownership of all existing PR & Event tools and to actively participate in the development of the brand. Qualitative work, flexible thinking and tactical efforts will facilitate the candidate to succeed within his/her new function. You will drive company's "pioneer spirit" in the markets through initiatives/communication outreach.

YOUR RESPONSIBILITIES

Global Marketing Activities

• Develop 360 global marketing activities to grow the brand awareness on an international level (e.g. special product launches, seasonal campaigns)
• Lead movie and gaming promotions by being the point of contact for movie studios and markets, overseeing marketing plans, consolidating results and reporting KPIs

PR 

• Develop, evolve and distribute all PR tools (press texts, press kits)
• Be the point person for the PR managers in all countries and help them implement the international PR strategy in their market
• Search and propose copywriters and distribute work according to expertise
• Create global PR reports and analysis by consolidating all market results and propose action to improve the PR outcome
• Establish and maintain strong relationships with the key media across all channels
• Host international media during global events
• Lead the speech writing, preparing responses to interviews to CEO
• Manage crisis communication in alignment with the management
• Manage the Swiss Press relationships and secure local press coverage
• Create global Advocacy strategy (including content creators, friends of the brand and brand ambassadors) and be the main contact for all markets (approving profiles, defining activation calendar, overseeing budgets)
• Manage the museum watch collection and keep it updated
• Manage the movie watch consignment and partnership agreements

Events

• Develop global event concepts and follow through their planning, execution and reporting in coordination with local marketing teams
• Lead the Hamilton Behind The Camera Awards event organization and coordination

Profil

At Hamilton, we look for individuals who have set themselves apart with a commitment to excellence and a curious spirit. Successful members of our organization have a hands-on personality, as well as excellent communication and organization skills. They develop and implement bold initiatives that strategically balance risk and outcome expectations, and work equally as team players and independent decision makers. We bring passion and enthusiasm to every project and value people who work hard to meet their goals. With many opportunities for growth, this role will be both challenging and rewarding for the right candidate.

Compétences requises

• Bachelor's or master's degree in marketing, communication or hospitality
• Several years of experience in Marketing / Communication
• Good knowledge of the global media landscape
• Experience with journalists, bloggers and influencers
• Experience as project leader
• Experience in an international environment
• Communicative, flexible, willing to take the lead, team player, hands-on, independent, outgoing
• Open-minded, willing to work in an international environment
• Proficient in Microsoft tools

Langues

• French and/or German speaker
• Fluent in English both written and spoken
• Any other languages are an advantage

Lieu de travail

2504 Bienne

Personne de contact

Federica Raho