Regional Sales Manager Western Switzerland

At BMC, we focus on what we do best: we make bikes, pure and simple! We are hell-bent on creating the ultimate riding experience. Whether for road, track, or trail, professional athlete or weekend warrior, our mission is to make the best bike in every class. Our products are recognized worldwide, and we are one of the top brands in the industry.

Would you like to use your negotiating skills on a daily basis in an environment that is enthusiastic about cycling? We are looking for an experienced Regional Sales Manager to join our team and represent BMC in Western Switzerland immediately or by arrangement.

This role is key to driving growth in the Swiss market while maintaining the premium image of our brand. The ideal candidate is a proactive hunter, passionate about cycling and sports, with strong sales skills and the ability to build lasting dealer relationships

Achieve Sales Targets:

• Deliver on quantitative objectives 
• Monitor and optimize inventory

Dealer Network Development:

• Identify and acquire new dealers in line with BMC’s brand strategy
• Manage existing dealer accounts

Brand Representation & Training:

• Provide product training and education to dealers and staff
• Ensure all activities reflect BMC’s premium brand image

Customer Engagement:

• Represent BMC at local events, national shows, and international brand activations
• Engage with end consumers during special events to strengthen brand loyalty

Internal Collaboration:

• Work closely with other regional sales managers, internal sales support, finance, and warranty teams

Professional Qualifications:

• Completed commercial education or equivalent
• Several years of experience in the bicycle or sports industry (preferred).
• Languages: Native French, fluent in German and English.
• Strong IT skills (MS Office, Excel, PowerPoint).

Personal Attributes:

• Entrepreneurial mindset with a hunter profile
• Flexible, efficient with growth mindset
• Team player with strong communication skills
• Passionate cyclist and willing to travel extensively
• Ideal location: Western Switzerland 

• A passionate and supportive team of cycling enthusiasts.
• An opportunity to work with a globally recognized premium cycling brand.

Do you have a passion for cycling and a talent for selling bikes? If you’re ready to roll up your sleeves and make a difference at one of the top cycling brands in the world, we want to hear from you! Join us at BMC and help us shape the future of cycling. Apply today and become part of our team in Grenchen! Please submit your application through our company website. We look forward to welcoming you to the BMC family!