Conversion Manager

We are recruiting for our client Philip Morris a senior Conversion Manager to support its client in the context of a temporary replacement. This role plays a key part in driving the global IQOS onboarding and conversion program, with a specific focus on improving conversion within 90 days and developing new consumer onboarding approaches, including the creation of a new conversion channel.

• Design the core elements of the conversion program based on consumer insights and data.

• Collect and benchmark best-in-class executions from various industries and co-create solutions with markets.

• Contribute to the evolution of the global onboarding strategy.

• Develop the global conversion toolbox and market guidelines, including omnichannel assets, KPIs and deployment frameworks.

• Define requirements in collaboration with IT, CRM, Digital and Legal stakeholders.

• Act as the global subject-matter expert for conversion for markets, regions and internal stakeholders.

• Brief and collaborate with IT, Legal, Creative Studio, senior management and VP-level stakeholders.

• Build, coach and develop a global community to facilitate best-practice sharing.

• Monitor program performance, identify opportunities for improvement and propose concrete adjustments.

• Manage tight timelines while navigating ambiguity and driving complex projects forward.

• Lead the deployment of the conversion program across markets.

• Support the design and implementation of a new conversion channel, including access architecture and experience design.

• Master's degree in Business, Marketing, Economics, Engineering or equivalent (e.g., EHL).

• 5 to 10+ years of experience in:

  • Product or service management / lifecycle management.

  • Global cross-functional program implementation.

  • CRM and digital product management.

• Experience working in international matrix organizations.

• PMI certification is a plus.

• Strong customer focus and service-oriented mindset.

• Excellent analytical skills, attention to detail and strategic thinking.

• Solid CRM and digital expertise, including digital product management.

• Proven ability to lead and manage central and virtual teams.

• Strong communication skills, including storytelling and senior-level presentations.

• Ability to work collaboratively, negotiate deadlines and build consensus.

• Comfortable navigating ambiguity and managing complex, multi-stakeholder projects.

• Ability to translate business needs into IT requirements.

• Autonomous and proactive.

• Structured, analytical and pragmatic.

• Strong collaborator and relationship builder.

• Resilient and adaptable.

• Fluency in English required.

• Additional languages are an asset.

Join Manpower's client and contribute to shaping a global consumer conversion program within an innovative, international environment.