Publicis Groupe is on the hunt for high calibre performers to build a global communication team for UBS based in Zurich. We are building a multi-disciplined and international team with the following capabilities: Performance media, strategy and analytics, creative and content, and account management. This integrated team will work together to deliver outstanding results for one of our most important clients in Publicis Groupe.
SEARCH ADVERTISING MANAGER - TEAM UBS
We seek a dedicated Search Manager to join our team delivering global advertising solutions for our client, UBS. This is specialist role, requiring a thorough understanding of Paid Search platforms (Google, Yahoo, Bing) and constant optimization in order to ensure all campaigns reach their objectives. If you are a Search expert, detailed orientated, data driven and passionate about exceeding targets, we would like to hear from you.
The Search Advertising Manager, reporting to Head of Performance Team UBS, has the following core responsibilities:
Lead and Manage all paid Search Strategy Planning, Implementation, Optimization and Reporting, being the expert on all global SEM activity across all international markets.
Develop and manage of keyword lists and text ads.
Oversee and manage partnerships with all platforms.
Keep up to date of current developments and social/digital media trends
Maintain a data-first approach through continual experimentation and optimization to meet and exceed company goals.
Demonstrate proactive approach to optimizing client accounts including applying data driven insights and results and recommending new solutions and opportunities.
Collaborate with performance and strategy teams to integrate knowledge into retargeting and audience based targeting opportunities.
Collaborate with web design teams to input and be across key website activity.
Manage all reporting including regularly presenting key results to clients.
Act as a market leader in all things Search, including being at the forefront of digital trends and opportunities. Support and deputize planning, set up and optimization of paid social activities when required
Who we are looking for:
We are looking for a qualified SEA-Manager to join our team. You are responsible for the day to day management of a client’s Search accounts. We are looking for someone who is data-driven in their approach to marketing, ambitious in generating and converting leads, quick to test and learn and is enthusiastic and passionate about generating quality results on an ongoing basis. This person has relentless energy for all things search and delivering only the most efficient outcomes for our client.
BSc degree in Marketing, Media or Communications.
3years of experience in Paid Search Marketing with proven track record
Experience with social media ad accounts and campaigns (mainly Facebook, Twitter, LinkedIn and Youtube).
Sophisticated analyticalsis and reporting skills with strong ability to analyse and present key results.
Technical knowledge of tracking, tooling, experiment implementation, etc.
Fluency in English – knowledge of German is a bonus.
High attention to detail and ability to multi-task.
Ability to work independently yet collaboratively across a matrix type structure.
Strong client and problem-solving focus with growth mind-set.
Strong communication and presentation skills.
Application & information
Please email your CV and personal letter to email@example.com before January 20, 2018. Interviews will be held on an ongoing basis.
If you have any questions or want more information please contact Chief Talent Officer Pernilla Ivarsson at firstname.lastname@example.org.