Publicis Groupe is on the hunt for high calibre performers to build a global communication team for UBS based in Zurich. We are building a multi-disciplined and international team with the following capabilities: Performance media, strategy and analytics, creative and content, and account management. This integrated team will work together to deliver outstanding results for one of our most important clients in Publicis Groupe.
PROGRAMMATIC AND TECHNOLOGY MANAGER - TEAM UBS
We seek a committed and knowledgeable Programmatic and Technology Manager to join our team delivering global advertising solutions for our client, UBS. This is a challenging role -integrating, analysing and segmenting data for large scale integrated campaigns. If you are passionate about media, on site, technology, programmatic and audience segmentation, and appreciate the endless possibilities this space has to offer, we would like to hear from you.
Core responsibilities: The Programmatic and Technology Manager, reporting to Head of Performance Team UBS, has the following core responsibilities:
Be the tech expert for all campaign & user journey data, including management, optimisation and analysis.
Develop, run and constantly optimize programmatic advertising activities
Further develop the DMP stack, user segmentation, personalization and marketing automation overall
Work with marketing analytics to build a reporting and metrics framework.
Liaise with Data and Dashboard Manager to ensure consistent reporting and analysis, including quality control, accuracy and efficiencies.
Liaise with paid social and search managers to leverage user data and segments for campaign set up and optimization
Maintain a data-first approach and apply data insights through continual experimentation and optimization to meet and exceed company goals.
Stay up-to-date with digital technology trends.
Who we are looking for:
We are looking for a qualified Programmatic / Data-driven Advertising manager to join our team. If you are an analytical tech-savvy professional, experienced in Analytics and Programmatic, we would like to meet you. We are looking for someone who is data-driven in their approach to marketing, ambitious in generating and converting leads, quick to test and learn, has a pulse on the best performance advertising channels and ongoing developments in the industry. The possibilities here are endless and this role requires not only passion to perform, but drive for continuous improvements.
BSc degree in Marketing, Media or Communications.
Proven work experience as a Programmatic Advertising manager.
Expertise in DSPs and DMPs, preferably with Adform and Adobe.
Strong experience optimizing digital marketing campaigns as well as retargeting and data-driven campaigns.
Technical knowledge of tracking, tooling, experiment implementation, etc.
Knowledge of online marketing and marketing channels.
Understanding of insights driven strategy and the ability to apply insights.
High attention to detail and ability to multi-task.
Ability to work independently yet collaboratively across a matrix type structure.
Strong client and problem-solving focus with growth mind-set.
Strong communication and presentation skills.
Excellent command / highly proficient in spoken and written English – knowledge of German a bonus.
Application & information
Please email your CV and personal letter to email@example.com before January 20, 2018. Interviews will be held on an ongoing basis.
If you have any questions or want more information please contact Chief Talent Officer Pernilla Ivarsson at firstname.lastname@example.org.