Play a key role in global technology environment.
Hexagon is a leading provider of information technologies that drive quality and productivity improvements across geospatial and industrial enterprise applications. Hexagon Geosystems is an industry leader in reality capture technologies, provides in-house services for Leica Geosystems AG in Switzerland.
Our Marketing & Communications department is responsible for developing and implementing the divisional marketing, communications and multi branding strategy in our global organisation. To join our team based in ZUG, Switzerland, we are looking for an
Digital Marketing Project Manager (f/m)
Your main tasks include:
Drive B2B Digital Marketing strategies and digital operations excellence
Provide world-class digital marketing initiatives across all digital channels to elevate regional sales objectives, increase visitor engagement and generate new sales leads
Provide strategic expertise on key areas such as website content strategy, multi-channel user journeys, user experience, customer interaction, visitor engagement, marketing automation, demand generation (Eloqua), lead management (salesforce), social media engagement, mobile marketing and web communities
Cooperate with Industry & Product marketing, Communications/PR, Sales (and other disciplines) and contribute with digital strategies and concepts from ideation, planning to execution of own projects following roadmaps, milestones and objectives
Operate, analyse and improve your digital initiatives deploying diligent data analytics such as: Big-Data (CRM), web traffic statistics, campaign performance, search optimization (SEO), domain authority, etc
Provide monthly performance reports including strategic recommendations to senior management
Translate business requirements and sales objectives into actionable and measurable digital marketing programs and strategies
Work with IT, technical support and developer teams when building new capabilities and technical features which might be required in your marketing programs
A passion for world-class digital technology and digital culture
Bachelor's or associates degree inMarketing Communications or equivalent with a strong digital marketing background required, Master's degree a plus
3-5 years of B2B marketing experience in agencies or multinational enterprise, preferably with vertical industry marketing background
Ability to think globally, drive own projects and initiate ideas that inspire multidisciplinary stakeholders
A deep understanding of all digital channels and emerging trends
Basic technical understanding, enabling to work with CMS, CRM, CSS , HTML, SFDC, etc.
Be able to create detailed documentation and process flows with flowcharts and roadmaps to reflect / capture ongoing processes, tasks and deliverables
Knowledge of strategy papers, wire frames, interaction patterns, web journey, content arrangements, etc. to showcase own ideas, concepts, layouts with stakeholders
Experience with SEO, web analytics and tools is a must: domain authority, keywords, backlings, international ranking, tracking codes, search results, Google Analytics & Webmaster-Tools
Proactive and self-driven individual with an organized, efficient and results oriented problem-solver mentality
Excellent verbal and written skills in English (company language), German is a plus
Convincing and intriguing presentation skills to explain new ideas to stakeholders and Senior Management
Enjoys working in a fast-paced, international, adhoc and agile environment
By joining Hexagon's team, you will have countless opportunities to develop your skills within a creative atmosphere that encourages innovation and dynamic exchange of ideas between employees around the world. Are you ready to take the next step to develop your career in a professional global organisation like ours? Do you see yourself as part of this innovative and exciting company? Then apply today!
Ralf Leffin, +41 71 727 3146, will be happy to answer your first questions. Karin Stäbler from Human Resources looks forward to receiving your written application in English.
Hexagon Geosystems Services AG