20 days ago

Brandmanager (m/w)

CAMLOG Biotechnologies AG

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Brandmanager (m/w)

To further strengthen our team in Basel we have an immediate opening for a

Brandmanager (m/w)

This function is a Brandmanager Position (BM) for Camlog, responsible for actively defining brand positioning, growing brand value, and managing product-life-cycle of a major implant brand with international/global scope. The
BM will develop and align the strategic and operational marketing activities to reach revenue and growth targets. Success will not only be driven by high strategic, planning and project management abilities, but also by personal

Are you looking for a new

dedication and direct involvement in execution of major campaigns/projects,

challenge in a successful com-

in close co-operation with R&D, the sales team, international dealers, and


At CAMLOG, we produce innovative products for implant

Main responsibilities:
Define/refine brand positioning to achieve distinct differentiation within the competitive environment, as well as Camlog's brand portfolio

dentistry. With the CAMLOG ® implant system, we are one

of the market leaders in our industry. We owe this position

Develop marketing strategy, and define marketing-mix, including

operative marketing programs/campaigns in close co-operation with

not only to customers who value us as a reliable partner,

sales / distributors to reach growth and revenue targets

Actively manage the product life-cycle by developing features and

but also to our highly motivated

services according to market needs in close co-operation with R&D, thus

employees. They ensure the con-

driving differentiation, portfolio consolidation, as well as growth margin

tinuous technical and qualitative

Lead content creation and support product documentation in collabo-

ration with R&D/Regulatory, e.g. user manuals

development of our products.

Initiate scientific studies in accordance with medical marketing targets to support product claims in close co-operation with the science team, and build strong relationships with KOLs
Lead local marketing & communications initiatives, including education, training, events
Identify market needs/trends, develop market segmentation, competitive analysis and market intelligence
Develop business cases, forecasts and ROI calculations for product launches, product variations, and maintain a solid set of analytics to track performance/goal achievement
Contribute to the development of processes, tools, and methodologies of the BM team, and provide valuable input to the overall strategic and operative marketing planning
Graduate and/or post-graduate degree in marketing, ideally in combination with a technical degree
a solid experience of 5-7 years in medical marketing as Brand-/
at least 3 year experience in dental implantology or medical devices
strong project management abilities
ability to get things done with an "entrepreneur spirit"
Further requirements:
fluent in German and English
additional foreign language is a plus
solid professional competence, high social competence and technical/ methodological knowledge
The position will be located in Basel with functional reporting to the Chief
Marketing Officer of Camlog. Main organizational contacts will be the R&D team, the sales & support teams, and the operational marketing team. The position requires frequent national and international travel, as needed.

and processes.

Do your professional and personal qualifications match our requirements?
Please apply using the online application form or send your application to
Ms Barda Abdija:
CAMLOG Biotechnologies AG, Margarethenstr. 38, 4053 Basel, Switzerland, www.camlog.com, jobs@camlog.com

CAMLOG Biotechnologies AG
Frau Barda Abdija
Margarethenstrasse 38
4053 Basel