Dufry is the world's leading travel retailer creating innovative retail environments to offer an enjoyable shopping experience for travelling consumers. We have an exciting opportunity for an experienced and enthusiastic
You will be part of a global company, with more than 2200 shops in over 370 locations across 63 countries. You will be working in a truly international environment and we look for people who embrace diversity for the strength it brings to our teams. We are committed to you, ensuring you have a competitive salary package, commission and performance related incentives.
Digital Marketing Specialist (100%)
Digital Marketing Specialist
Grow your marketing and digital skills with a dynamic and international organization
We are currently looking for a Digital Marketing Specialist to join our international team. As a Digital Marketing Specialist, you will be responsible for implementation of the digital marketing strategies in Switzerland. The ideal candidate is a detail-orientated individualwith experience in Digital Marketing, business, marketing or a technical discipline. A knowledge of the retail or consumer goods is beneficiary.
SKILLS AND REQUIREMENTS
Minimum 3 years of experience in digital/online sector, with real experience in ecommerce online retailer, ideally also in Loyalty programs.
Excellent verbal and written communication skills in english and german (french is a plus)
Strong analytic and problem-solving capabilities.
Strong market and customer focus.
Experience in digital marketing agency (ecommerce, social media, digital content).
Prior knowledge of Magento ecommerce platform a plus.
Strong Project Management, and Relationship Management skills.
JOB DESCRIPTION Key areas of Accountabilities are:
Lead implementer of loyalty program in Duty Free Stores in Switzerland.
Implement loyalty targets, discounts and benefits.
Find local benefits and partners for loyalty programs.
Coordinate and support customer enrolment and identifying and closing B2B partners.
Perform the local customization of the e-commerce catalogue.
Propose the e-commerce promo & pricing strategy, identifying synergies at local level.
Support the integration and development of e-commerce solution at country level.
Customize of the e-commerce catalogue at country level.
Integrate of e-commerce at country level.
Validate e-commerce targets & objectives as set by Global and Divisions teams.
Manage online brand and product campaigns to raise brand awareness and drive online orders.
Monitor competitor’s websites and internet trends. Make sure the website is also consistent with in-store activities.
Social media and sponsoring:
Implement the Social Media strategy guidelines as per global guidelines.
Create Social Media content by support from social influencers and bloggers,
Support the implementation and integrations of digital platforms.
Implement and integrate Apps strategy and solutions.
Monitor and implement SEO and SEM programs.
Make proposals for the website’s optimization and new digital applications.
Managing CRM and newsletters to be sent to database members.
Review new technologies and keep the company at the forefront of developments in digital marketing.
Propose enhancements to improve the usability, design, content, and conversion of the digital platforms.
Develop content plans for all relevant digital channels.
Build relationships with local partners to support the content strategy.
Management, Leadership and HR:
Be responsible for implementing all digital marketing strategies, defined by Local and Division team.
Develop and manage digital marketing campaigns to reach objectives defined by Global and Division team.
Proactive in alignment, support and coordination within country organization.
Accountable for reporting results of the digital implementation to Division Digital Marketing Manager.
Lead and develop people within the local marketing community.
Specific responsibilities as required by Division and local Marketing Managers.
Ready for this new challenge? Come & join our team and find out what it really means to be at The Heart of Every Journey!
We accept direct applications only!
The Nuance Group AG
Herr Martin Blecher
058 440 85 15