The L’OCCITANE Group is a leading international manufacturer and retailer of premium and sustainable beauty and wellness products. The Group operates in 90 countries worldwide and has 3,000 retail outlets, including over 1,300 of its own stores. Within its portfolio of premium beauty brands that champion organic and natural ingredients are: L’OCCITANE en Provence, Melvita, Erborian, L’OCCITANE au Brésil, LimeLife by Alcone, ELEMIS, Sol de Janeiro and Vranjes Firenze.
With its nature-positive vision and entrepreneurial ethos, L’OCCITANE Group is committed to investing in communities, biodiversity, reducing waste and to finding sustainable solutions to create a better and healthier planet. The mission statement of the Group is: With empowerment we positively impact people and regenerate nature.
Born of a simple gesture in 1976, L’Occitane en Provence reveals the living power of flora, where the light of the sun meets the richness of the earth. With advanced expertise, we turn these natural treasures into sensorial, efficient experiences, as sustainable as possible and profoundly inspired by Haute Provencal nature. Our culture is built through everyday moments, how we behave, make decisions and show up for each other.
With Trust as our foundation, Curiosity as our compass, Excellence as our standard, we create lasting Impact for the people around us and our planet.
Context & Mission :
The Senior Visual Merchandising Designer is a key creative responsible for bringing Maison L'Occitane en Provence to life across global retail, pop-ups, events, and omnichannel experiences.
Working within the Global Creative Omnichannel team, this role is responsible for the concepting and design of immersive consumer experiences across ephemeral and permanent VM, ensuring consistency, innovation, and strategic alignment across all physical touchpoints.
The position partners closely with HQ cross functional teams, global regions and markets, as well as external creative agencies and suppliers, to deliver world-class brand execution.
You will be based in Plan-les-Ouates and report to the Head of Brand Creative Omnichannel.
Key Responsibilities :
1. Omnichannel Creative & Experience Strategy
- Develop global creative VM concepts for retail, events, pop-ups, and experiential activations with a strong focus on consumer journey and brand storytelling.
- Define integrated experience frameworks that combine physical, digital, and sensorial touchpoints.
- Translate brand and product strategy into cohesive, impactful retail experiences.
2. Visual Merchandising & Retail Design
- Lead the design of permanent and seasonal VM (permanent VM systems, display fixtures, windows, in-store animation).
- Produce 2D/3D design assets including concept sketches, renderings, technical drawings, and material specifications.
- Ensure designs are globally consistent while supporting regional customization where necessary.
3. Pop-Ups, Events & Experiential Activations
- Concept and design immersive pop-ups, brand events, press/PR activations, masterclasses, and retail experiences.
- Map customer flow, engagement moments, content zones, and experiential storytelling.
- Work cross-functionally with Events, Retail, and Marketing to ensure concept alignment and execution quality.
4. Creative Briefing & External Collaboration
- Create clear, strategic creative briefs for external design agencies, and fabrication partners (purchasing teams, suppliers).
- Manage external partners throughout concept development, design refinement, and production.
- Evaluate creative proposals from agencies and vendors, ensuring alignment with brand standards, experience goals, and budget parameters.
5. Regional & Market Collaboration (Global)
- Act as a key creative partner to regional and local VM teams worldwide.
- Provide ongoing support during adaptation and rollout, ensuring accurate and premium execution across all markets.
6. Production, Technical Development & Rollout
- Collaborate with procurement, and external fabricators to validate feasibility, materials, sustainability, costing, and production timelines.
- Oversee prototyping, mock-ups, and in-store testing to ensure quality and consumer impact.
- Deliver comprehensive global guidelines, technical packs, and implementation toolkits for regional deployment.
7. Innovation & Trend Leadership
- Monitor global trends in beauty retail, experiential design, materials, sustainability, and shopper engagement.
- Explore and integrate new technologies (AR, digital screens, RFID, interactive tools) to elevate the customer experience.
- Drive continuous improvement in design excellence and brand impact at retail.
How you can fit :
- 10+ years’ experience in visual merchandising, retail design, experience design, or experiential/activation design with luxury retail experience (preferred beauty, skincare)
- Strong portfolio demonstrating retail systems, pop-ups, events, and immersive brand experiences (your application must include a complete portfolio)
- Proficiency in 3D tools (SketchUp, Rhino, Cinema 4D, 3ds Max) and Adobe Creative Suite
- Proficiency in AI design tools (Midjourney)
- Fluent in English & French
- Experience managing external creative agencies, designers, and fabrication partners from briefing to final delivery.
- Proven track record working with global markets and managing multi-market rollouts
- Strong understanding of consumer behavior, omnichannel experience design, and brand storytelling
- Excellent communication, presentation, and stakeholder management skills
- Ability to operate in a fast-paced HQ environment, balancing multiple high-priority projects
- Knowledge of sustainability principles in materials and VM production
- Experience with high-end retail technology integrations and interactive experiences
What we offer :
- As a Living Wage Certified employer, we guarantee that all our compensation practices meet or exceed established living wage and fairness standards
- We are committed to continuous learning and professional development to help every employee grow within our organization
- Staff Discount to use on all your favorite L’Occitane en Provence products
- Parental leave policy
- Contribution to health insurance
Permanent contract, full-time position (100%) with travel required
Swiss residency mandatory
Starting date : asap
L’Occitane en Provence is an equal opportunities employer. One way we act on this is by continuously fostering a more diverse and inclusive workplace and organizational culture. We are committed to building an environment that is free from discrimination and harassment, where everyone feels respected, valued, and able to grow. We seek positive-minded individuals who embody our core behaviors — Trust, Curiosity, Excellence, Impact — and who share our commitment to sustainability. We welcome applications from people of all genders, ages, sexual orientations, ethnicities, backgrounds, religions, beliefs, ability statuses, and all other dimensions of diversity. If you believe your profile is a good match for this position, we invite you to apply even if you don’t fulfil every single listed qualification.