Company logo

Sales Manager

Bern, Luzern, Solothurn


As a global leader in beverage alcohol, our 200+ brands are part of everyday celebrations in over 180 countries. Our ambition is to create the best performing, most trusted and respected Consumer Products Company in the world.

Ever since Arthur Guinness took out a 9,000 year lease on a Dublin brewery, some 250 years ago, we became a business that is defined by the character of the people who work here. It took immense character from Alexander Walker to convince the captains of every ship in the port of Glasgow to take crates of Johnnie Walker to the four corners of the world. Today, nothing’s changed.

We’re proud to be more than 27,775 talented people. While they make our iconic brands ever stronger around the world, we help them go further than they thought possible. Diageo is where you’ll find a wide variety of personalities, experiences and perspectives, wherever you’re based in the world. It makes for a stimulating and rewarding working environment, where everyone can flourish.


What's your DRINKiQ? Take our quiz to understand how alcohol is made and explore the effects of drinking. You can discover everything you need to know on DRINKiQ website.

Sales Manager

Job Description :

Please note that this is a field based position so the successful candidate should be based in the region, e.g. Bern, Solothurn, Luzern or should be open to relocation.

At Diageo, we do Sales differently. We’re the leading beverage alcohol company in every region of the world, boasting internationally-recognised brands such as Baileys, Guinness, Smirnoff, and Johnnie Walker. And this is your opportunity to create create new ways to share and celebrate our truly iconic products across the globe.

We offer a perfect blend of local and global roles, covering everything from digital to customer service, our immersive store experiences to international operations. Wherever you are, you’ll need to be able to forge lasting relationships, bring commitment and energy to improve our performance, and a genuine entrepreneurial spirit in tune with our company’s proud legacy.

At Diageo, character is everything. So if you share our sense of adventure, you’ll have the chance to learn a huge range of skills and disciplines, and build an exceptional career with us.

About the role:

As Sales Manager you drive the On-Trade Channel account strategy and customer plans for the regions of Bern, Solothurn, Luzern incl. ski resorts Zermatt, Saas Fee & Grindelwald as well as maximize sustainable profit delivery and market share growth. You manage your performance in the sales area and deliver against agreed performance measures to ensure flawless execution of the full portfolio RTC plan, 365 essentials and achieve targets in the relevant On-Trade outlets - Bars, Clubs & Restaurants all while ensuring brilliant customer service each time, at every touchpoint. Diageo's world class ways of selling capabilities are deployed at every customer interaction.

 Other responsibilities include but are not limited to the following:

  • Managing all related administration through accurate reporting in our CRM systems to ensure effective route planning, visit’s reports, stock of material and free goods, etc.

  • Maximizing existing customer output. Sell-out (pull), brilliant execution and quality focus will be at the core of everything that we do.

  • Providing information flow from the field (brands, performance, competition activities, consumer tendencies, etc.) to Head of On Trade and relevant departments (Marketing, KAM On Trade).

  • Identifying growth opportunities and executing those at a tactical and strategic level balancing options and choices.

  • Role modelling of rigor and compliance (M&E, contracts, budgets) and proactively preventing products from being sold below the age of 18, to live and promote Diageo Marketing conduct at all time

Experience required:

  • Knowledge of the Swiss On Trade Market ideally for the dedicated regions, its dynamics, and trends

  • Comfort with dealing with ambiguity, complexity and working within a fast-paced, entrepreneurial and matrixed environment

  • Independent working style, solution-oriented approach and able to make decisions

  • Excellent negotiation skills paired with an engaging style of communication

  • Passion for our portfolio of brands

  • Strong interpersonal skills with ability to influence across functions, develop & leverage relationships, which can be amplified with key consumer & trade

  • Ideally in depth understanding of competitors, distributors & key customers: their businesses and their consumers/drinkers.

  • Fluent in English & German. French languages skills would be advantageous

Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.

We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.

Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don’t let anything stop you from applying. Character Is Everything